FOUNDER TALK EP25: <br> Iain Valentine (Whitespace)

Iain Valentine (Whitespace)

We caught up with Iain Valentine of Whitespace to find out about the in’s and out’s of running one of the best agencies in Scotland.

0m – 12:45m

  • Life before Whitespace 
  • Whitespace – The early years
  • How Iain came to run Whitespace

12:45m – 23m – New business

  • Where did your 3 biggest step change deals come from 
  • Why reputation and doing great work is so important 
  • Lead qualification 
  • Thoughts on outsourcing sales

23m – 28.50m – People 

  • Have you found common traits in great people 
  • Hiring / Firing to maintain the best team 
  • Motivating the team in tough times 
  • The importance of communication and transparency 

28.50m – 31m – Metrics for tracking agency performance

31m – 35.25m – What were the key reasons for Whitespace growing past £1m turnover

35.30 – End – Your favourite failure?

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