When we talk about agency groups, most of us immediately think of WPP, Dentsu, Omnicom, Publicis, etc. But there are numerous ‘mini’ agency groups popping up everywhere. Groups made up of a collective of agencies that work together with a singular purpose.
Understanding how these groups decide which agencies to bring on board, how having a specialism impacts these decisions and the benefits of being part of an agency group is the exactly the reason I wanted to speak to The Panoply.
Neal Ghandi and Olly Rigby founded the group in 2016. And now has a total market cap of £40M, generated by 9 highly specialised companies such as Manifesto, Deeson and FutureGov. By joining The Panoply you sign up to a purposeful mission. One where profit derives from doing good in the world. All the agencies in the group without exception are focussed on making a large social impact.
A no ego policy and the same multiple on purchase are only two of many more ideologies that form the basis of how The Panoply operates.