On today’s show I get the client’s perspective. Victoria Pollard, who headed up the Global brand team at EY. For those of you that don’t know EY. It’s short for Ernst & Young and they are one of the BIG four accountancy firms in the world.
We talk about what it’s like working with agencies. When she would choose specialist agencies over full service agencies.
Victoria talks about how she went about finding agencies to work with. The process for qualifying who to work with. And whether or not she prefers working with specialists vs generalists.