FOUNDER TALK EP25:  Iain Valentine (Whitespace)

FOUNDER TALK EP25: Iain Valentine (Whitespace)

We caught up with Iain Valentine of Whitespace to find out about the in’s and out’s of running one of the best agencies in Scotland.

0m – 12:45m

  • Life before Whitespace 
  • Whitespace – The early years
  • How Iain came to run Whitespace

12:45m – 23m – New business

  • Where did your 3 biggest step change deals come from 
  • Why reputation and doing great work is so important 
  • Lead qualification 
  • Thoughts on outsourcing sales

23m – 28.50m – People 

  • Have you found common traits in great people 
  • Hiring / Firing to maintain the best team 
  • Motivating the team in tough times 
  • The importance of communication and transparency 

28.50m – 31m – Metrics for tracking agency performance

31m – 35.25m – What were the key reasons for Whitespace growing past £1m turnover

35.30 – End – Your favourite failure?

Genres / Categories: Founder Talk Interviews