Part one of our series design to boost your financial performance. Here, Peter Czapp, co-founder of The Wow Company and The Agency Collective, shares insights into what agencies should measure to increase their chances of success.
In this 25-minute video, you’ll discover:
– What you need to do before you start thinking about your Key Performance Indicators (KPIs)
– How to work out what you should be measuring (and how often)
– The common mistakes agencies make and the benchmarks to be wary of
– A new way to think about measuring profit
– What the top-performing agencies measure to increase their chances of success